Delphine Fisher
Marketing Automation Expert
Phone:
052-460-5685
Email:
Address:
Tel Aviv
LinkedIn profile >>
Hello! I'm Delphine
Full-stack marketing professional with both a creative and analytical mind; I love the buzz and constant innovation that marketing is all about, the positive and significant impact on consumers' lives and the diversity of my profession.
With a proven track record of working for global advertising agencies and B2C companies, my professional focal points include marketing management and creative team leadership.
Areas of expertise: Areas of expertise: branding, digital & traditional strategies, customer growth & success customer oriented, social media, creative leadership & collaboration with other departments, leads & retention programs, budget, analytics, recommendations.
As a team leader, I have found the greatest pride in leading others to be successful while achieving company goals.
Colleagues describe me as a driven, innovative, creative, precise, down-to-earth, dynamic, strategic, analytical, managerial, and marketing expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.
EXPERIENCE
2019-2021
Marketing Manager
DECOPLUS
Home Design Products Company
2017-2018
Production Manager
Israeli Public Broadcasting Corporation
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2010-2016
Head of Email Marketing
COMPANY NAME
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
2010-2016
Head of Email Marketing
o Main goals:
Marketing and creative management for a French home design brand into the competitive Israeli market, report to CEO.
o Responsibilities:
Marketing strategies, brand awareness, project plan and development, new lead acquisition, funnel optimization, team management (up to 6 people), creative management, competition search and analysis, campaign statistics, budget, sales team collaboration, inbound and outbound marketing campaigns including web, SEO/SEM, social media, video landing page, and direct mail, retargeting, events, magazines, POP.
o Realizations: Set up customer success support with architects and home designers, Improve Google and social media campaigns, generating “buzz” for new products, Reduce marketing expenses: - 30% (2019), Revamp the company website.
o Crisis management: Adapt new marketing strategy in time of Covid-19 crisis and keep team members motivated.
Readjust marketing operations: pause on outbound marketing activities / New marketing strategy and budget / Tweak language and imagery.
2017-2018
Radio Production Manager
Israeli Public Broadcasting Corporation
Kan radio for international audiences (French)
o Main goals: Live radio show management and media development.
o Responsibilities: brainstorming with journalists to develop new shows, content development, interviewees outsourcing, coaching journalists music selection, weather forecast presentation, editing, pre-production briefings for presenters, reporters, technical staff and other contributors, audience analysis, social media development, new lead acquisition.
o Realizations:
- Raise radio audience by 100% on social media.
Set up the production department.
- Develop 2 new radio shows: environmental information and children activities in Israel.
2010-2016
Head of Email Marketing
FX Yard Ltd.
o Main goals: marketing programs and strategies that drive increased customer retention and sales for financial trading
o Responsibilities: Segmentation from CRM, niches, competition search and analysis, road mapping, lead acquisition and retaining customers programs campaign management , lifecycle emails, personal triggers, (newsletter, promotion mailers, SMS, pop-up, webinars), content and design management, analyzing, A/B testing, optimization, list purging, proofreading, international project management, team management , collaboration.
o Realizations: Built and lead Email Marketing Departments for worldwide public brokerages (NSFX, 24option). Maximize ROI of campaigns through continual analysis of performance. Creation of a large variety of marketing campaigns.
2008-2009
International Coordination Manager
Galilee International Management
The institute, located in northern Israel, organizes training programs and capacity building seminars for more than 170 developing and industrialized countries.
o Main goals: Coordination and planning of assigned activities and events for students.
o Responsibilities: Planning, coordination, implementation, and delivery of support programs and services associated with the college plans, event organization.
o Realizations: Inter-relation development: creation of Facebook page. Ambassador Role as a communication tool.
2006-2004
International Account Manager
McCann Advertising Agency
Client: Nespresso
o Main goals: Work with client in the development of digital and traditional advertising campaigns. Team management.
o Responsibilities: Develop, present and negotiate proposals and costs, manage delivery of integrated campaigns on time,
built long-term client relationship, keep in contact with client at all stages of marketing campaigns, briefs and supervise creative and production teams, brainstorming, media planning, budget, international coordination management.
o Realizations: POP elements and digital campaigns for international and specific markets.
Accounting update.
2000-2003
Head of Advertising Production
Young & Rubicam Advertising Agency
Client: Colgate-Palmolive
Full command of print production management
• Interface with the Marketing and Creative Teams • Production costs and timing • Production organization • crew selection (model, photographers location, props, lights, stylist..) • Follow-up post-production (engraving and retouching) with subcontract agencies and freelancers • International coordination with Worldwide Y&R Agencies.
1999-2000
International Coordination Manager
Publicis Worldwide
Client: L'Oréal Cosmetics
Launch of L'Oréal Whitening Products in Asia.
• Follow up production and post-production for communication projects: TV Commercials, print follow-up projects from marketing to post-production • Worldwide coordination with Publics Asia • Asian Ambassador selection (Michelle Reis).
BRANDS
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EXPERTISE
I'M A CREATIVE TEAM LEADER
Coaching leadership style. Along my career, I acquired leadership skills with experience supervising and hiring experience staff and freelance - copywriters, creative designers and photographers. I keep upper management up-to-date on all projects, assigned tasks, led meetings and made sure all projects are completed by the deadline and within the allotted budget.
As a team leader, I have found the greatest pride in leading others to be successful while achieving company goals.
I'M A MARKETING EXPERT
Full-stack marketing professional with both a creative and analytical mind.
Areas of expertise: Branding, Digital & Traditional Strategies, Customer Growth & Success Oriented, Social Media, Bringing new products and features to the market from conception to launch and on-going improvement, Creative Leadership & Collaboration, Leads & Retention Programs, Budget, Analytics, Recommendations.
SKILLS
Microsoft Office
Photoshop - Lightroom
English - French - Spanish _hebrew
ESPs, CRMs
Photography
Google Analytics
EDUCATION
2020-PRESENT
UNIVERSITY OF THE PEOPLE
Master Degree
Business Administration and Management
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2012-2013
ICU
Emotional Intelligence Coaching Certificate
1997-1999
FLORIDA INTERNATIONAL UNIVERSITY
Bachelor Degree
Communication and Journalism
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1994-1996
PARIS VIII UNIVERSITY
Associate Degree
Communication with focus on Art
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